The salient point of Jeff's quote is that it is not about you, it is all about the audience. No one really cares about how smart you are, how hard you worked, or that this is one of the few times this year that you will get to present in front of senior management.
Jeff also believes that accurate data and information are the foundation that comes before your audience. As technical professionals dealing in the realm of complexity and uncertainty, there are no quick sells by manipulating the audience, Be prepared. And really empathize with your audience and the decisions they have to make.
Communicating with FINESSE is the community of technical professionals dedicated to more effective communication for problems with high levels of complexity and uncertainty.