Why Self-Discovery is a Frictionless Route to Effective Communication

Sanya Mathura believes a big aspect of effective communication is allowing others to identify with the solution.

“It’s varnish and the oil is causing it! The oil isn’t any good! We’re going to switch brands!” bellowed the Plant Manager of an Ammonia production plant. This plant was part of a larger international group and at this location, there were 4 large plants responsible for producing close to 1.8M tonnes per year. Given the price point of ammonia, every day that the equipment was not producing product, the plant would be accumulating losses of approximately US$6M non inclusive of the additional costs involved in the maintenance work. No wonder the Plant manager was furious!