If anyone knows something about technical communications, it is Guy Kawasaki.
Kawasaki did two tours of duty at Apple, the first to help build it and the second to help save it. Since 2013, he is the chief evangelist of Canva, dedicated to "democratizing graphic design for business, including social media, flyers, posters, infographics, business cards, or book covers.
Most communications experts agree with Guy Kawasaki that keeping it simple is best. In JD Solomon's "Communicating Reliability, Risk and Resiliency to Decision Makers," he explained with a supporting graphic, "In simplicity, there is clarity and usefulness."
Resolve today to Communicate with FINESSE.