Use the “1200-Word” Rule to Become a Better Presenter
- JD Solomon
- 1 day ago
- 2 min read
One of the simplest ways to improve your presentations is to understand the relationship between word count and speaking time. Even strong natural presenters benefit from this discipline. When you know how long your words will take to deliver, you gain control over pacing, clarity, and audience attention.
My rule-of-thumb is that 1,200 words correlate to 10 minutes of speaking time.
I rely on this for nearly every briefing. If I’m presenting to a board or commission, I limit my remarks to 10 minutes and therefore limit my script to 1,200 words. This keeps the message focused and prevents the drift that often frustrates decision makers.
I apply the 1200-word rule even when I have a 30-minute or 45-minute time slot. Keeping my formal remarks to 10 minutes allows more time for the slot to be more interactive and to focus on Q&A. Plus, no one will criticize you if you leave some time on the table.
For a 30-minute conference presentation, I will aim for 2500 words of text, allowing 20 minutes of content and 10 minutes for questions.
When responding to questions (of all types and in all forums), I aim for 150-250 words (or 1-2 minutes). It is amazing how effective your answers to questions are with this approach. And with practice, you will develop an internal clock to know whether your answer is starting to get too long.
Word count is a simple tool. It’s one that sharp communicators use to stay disciplined and effective.
One of several tips in the article: https://www.communicatingwithfinesse.com/post/finesse-how-to-reduce-noise-and-know-your-message-is-clear
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